The emergence of COVID-19 has provided a unique opportunity for the medical business sector. Urgent cares are more in demand than ever, with combined revenue of $24.8 billion, which is only predicted to increase as much as 8% per year.
Urgent care centers are needed as accidents happen every day and as more Americans age. Illnesses, including COVID-19, contribute to the necessity of patients needing diagnosis or evaluation immediately, but not require a visit to the Emergency Room.
Urgent cares offer patients the benefit of shorter wait times, evening and weekend hours, and more economical care than hospitals. The demand for acute care franchises is only going to continue to rise.
You do not have to have a medical background to start an urgent care franchise, but you need a plan. In this article, we will summarize how you can begin your urgent care franchise.
Have a Business Plan
Of course, if you are starting an urgent care business, you need to have a plan. A proper urgent care business plan should include:
- A detailed description of what the urgent care may offer (vaccines and immunizations, X-rays, drug tests, physical examinations and sports—specific physicals, pregnancy testing, preop screenings, and stitches)
- A marketing plan
- Financial plans
- Management and Staffing structure
With a franchise, you will have a team to support you in developing a successful business plan geared toward the urgent care industry so your business can prosper.
Licensure and Credentials
It is important to have proper licenses in place to operate your franchise. It can take months to obtain, so it is important to have it all together in a timely fashion.
Along with proper licensing, insurance contracts need to be obtained so patients are covered when treated. With franchising, you will know what local insurance companies should be contacted, who to speak to, and how to find out required credentialing.
Marketing for Your Business
With an urgent care franchise, you will have a name and a logo in place. You may also have access to marketing material, which will help you reach out to the community to find patients.
It is important to market that you provide quality medical care. Patients want to know when you are open, what services might be offered, and if their insurance might be accepted. Be sure to include this information in advertisements as much as possible.
It is wise to have a quality website with a summary of services. A website that is clear, concise, and user friendly will help drive customers through the door. Also, utilize social media to gain followers and awareness of what you offer at your urgent care.
Staff and Management
Proper management and staff will be the most important element of your business. Take the time to hire the right people with credentials. Not only focus on physicians and nurses but quality staff in all departments.
The right supervisors and office manager can help ensure your business thrives while keeping in compliance with medical regulations. Every face and every smile reflects what you can offer over other urgent cares in the area.
Find Our More About Urgent Care Franchises Through Urgent Care of the Palm Beaches
In 2011, Dr. Sharif Salehi founded Urgent Care of the Palm Beaches, an urgent care that offered a comprehensive list of medical options. Demand was so high that Dr. Salehi opened additional locations until 2020, when he franchised his concept.
With the world struck by the coronavirus pandemic, urgent care centers are in demand more than ever. If you’re interested in an urgent care franchise in Florida, contact us today!
The material contained on this site is for informational purposes only and DOES NOT CONSTITUTE THE PROVIDING OF MEDICAL ADVICE, and is not intended to be a substitute for independent professional medical judgment, advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare providers with any questions or concerns you may have regarding your health.